The secret to being successful with video marketing using YouTube and various other video platforms is to actively encourage video sharing. Studies show that users who ask for shares are much more likely to get them than those who do not.
Actively asking for a share, whether at the end of the video or in the video description, can prompt your followers to click the ‘share’ button – after all, it only takes a second.
Another great way to get your customers sharing your video content is to offer incentives for sharing. For example, holding a competition where users who share a video are in with a chance of winning a prize or promising to do something if a video post reaches a certain number of shares are great ways to encourage people to remember that sharing is caring.
With video content becoming so popular, it’s important to remember that brands are at risk of ‘blending in’ with the crowd. Creating content which is much the same as everybody else’s is less likely to get you as many shares as video content which is different and stands out.
Coming up with something new, innovative, rare or unique can help you to generate more interest in your business and as a result, increase the amount of times your video content is shared. Although it may not always be possible to come up with something truly unique, doing something that makes your video stand out from the crowd can go a long way when it comes to shareablility.
Engaging With Viewers
One of the best ways to encourage more shares when it comes to your video content on social media, YouTube and even your business website and blog is engaging with your customers.
By making your viewers feel that they are somehow involved with the video simply by watching it, you will encourage them to share it with their own friends and followers in order for them to have the same experience.
Creating video content which your target audience will enjoy and relate to means that market research should be a huge priority, in order to make sure that you know what’s in demand.
Video marketing is becoming one of the biggest ways for businesses and brands of all sizes to advertise their products and services.
Once reserved for multi-million dollar companies who can afford to create television adverts, video marketing is now significantly more accessible to businesses of all sizes, with modern technology making it easier than ever before to create cheap or even free marketing videos for the web.
Along with that, businesses no longer have to pay for prime time television commercial slots in order to get their marketing clips seen by their target audience. Thanks to social sharing sites such as YouTube, Snapchat, Instagram and Facebook, businesses can upload their marketing videos and other video content straight away or even live stream to connect with their customers in real time.
Indeed, demand for video content online is increasing at a rapid rate, with the introduction of short ‘how-to’ videos becoming a massive trend since the introduction of Instagram’s short video upload feature.
Users are increasingly finding that they prefer to watch a short video rather than read lengthy guides or reviews, whilst video product reviews are fitting in well to the latest trend of providing as much information as possible about products to potential customers.
Using video sharing platfroms such as YouTube can also have a significant impact on your business’ SEO.
Not only can you include genuine backlinks to your business website on your YouTube video uploads, you can also optimize the video descriptions with key words and phrases. Along with this, you have the added benefit of also appearing in Google’s Video Search results as well as web search.
YouTube can also be used to create backlinks to your business’ social media sites, improving their search engine rankings along with that of your website and blog. Along with this, YouTube videos are very highly sharable, which can be very useful for creating high-quality backlinks through user shares.
In short, if you’re not using video content and marketing for your business yet, you should definitely change things, starting now. With video being more accessible than ever before, even the smallest of businesses can benefit.